Module Type: M - Elective Module
Module ID / Occasion Number: DK.BA_+FO_CE.24
ECTS: 3.
Competence Areas: Creative Entrepreneurship, Empowerment & Engagement
Duration/Contact study:
September 2. – 13. 2024
Lecturers: Alexander Werbik, Sebastian Utzni
LEARNING OBJECTIVE
- Idea Development: The ability to generate creative ideas and transform them into marketable products and services.
- Understanding of Business Models: A deep understanding of the characteristics of a successful business model and the ability to distinguish between creative ideas and a valid business model.
- Fostering Entrepreneurship: The module aims to foster the entrepreneurship spirit of the students to ensure they can apply the acquired skills in real business environments. This also includes understanding the challenges and opportunities of entrepreneurship in a creative context.
CONTENT
In the module "Creative Entrepreneurship", students dive into the exciting world of business ideas and startups. From creative idea to convincing pitch, they learn what distinguishes a successful business model and how startups, for example, operate. This involves exploring the workings of business startups and imparting valuable insights into the art of persuasive presenting. This module offers artists, designers, and filmmakers the opportunity to transfer their creative ideas into the world of business and build successful companies. It enables them to transform their passion and unique approach into marketable products and services while mastering the fundamentals of entrepreneurship.
ENTRY REQUIREMENTS
Participation in the "Creative Entrepreneurship" module merely requires curiosity, creativity, and the desire to transform ideas based on existing works into marketable products or services. Module in German.
GRADING OF ASSESSED ASSIGNMENT(S)
- Concise Business Model Presentation: Presenters' ability to explain the business model clearly and concisely.
- Convincing Benefit Communication: Successful communication of the benefits of the business idea to potential customers and investors.
- Coherence of the Business Model: The extent to which the business model is coherent.
- Marketability: Assessment of how well the business idea or product is positioned in the current market and its competitiveness.
- Target Audience Addressing: Effective communication and targeted addressing of the intended audience.
RECORD:
Students have learned to implement their own creative ideas into marketable products and services. They have engaged with the characteristics of successful business models and acquired the ability to present their own business ideas convincingly.
