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Research Developing solutions with and for industry

Developing thematic areas at a practical and scientific level leads to innovative solutions, provides opportunities for problem-solving and helps inform the teaching process.

Collaboration with companies

The Institute of Communication and Marketing IKM designs and implements applied research and development projects in close cooperation with industry partners, who benefit directly from the knowledge acquired. The IKM conducts research in the areas of corporate communication, professional communication, online communication and marketing. The findings flow into the university's teaching at degree and continuing and executive education level.

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Various forms of cooperation are possible in applied research and development.

The Institute of Communication and Marketing IKM conducts research and development projects on behalf of or in collaboration with companies and not-for-profit organisations. Research projects where the business partner (client) covers at least 50% of expenditure – either in the form of their own practical contributions or actual funding – have a good chance of being co-funded by the
Innosuisse - Swiss Innovation Agency.

In their project assignments and final-year theses, students analyse practical problems and develop solution proposals that are both creative and methodologically well-founded. Companies are more than welcome to submit topics for tackling by students in their theses. The University's Transfer Services can provide you with further details.

The IKM runs a number of smaller-scale home-grown research projects: the aim here is to establish an empirically supported knowledge base to contribute to specialist publications, workshops, new teaching material and services to business.

The IKM supports and promotes dissertation projects supervised by university professors. These projects serve to develop knowledge and expertise, and they provide the basis for complementary activities.

Research projects at the IKM

Place further limits on the number of  projects shown during a search.

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Instructions for using the project list

There follows a list of projects. The projects can be filtered and browsed.

The relevant search field is marked "filtersearch"; the feature can also be accessed by pressing the "s" key.

The filters are divided into tabs, each of which can contain more than one filter or permit selection by date. The tab headers can be navigated using the "Tab" key and opened using the "Space" key. The "Esc" key can be used to close the tab again. If the tab permits date selection, the "Tab" key can be used to navigate between the input fields. If the tab contains filters, these can be selected using the "Enter" key. The arrow keys can be used to navigate between the filters. Some filters can also be opened using the "Space" key in order to access sub-filters. The "Space" key can then be used to close the filter again.

After selecting the filters, the focus shifts to a list of selected filters. The "Enter" key can be used to deselect them again.

The "Tab" key can then be used to navigate the projects.

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