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The IKM is concerned with integrated communication and marketing management across all four areas of mandated activity: education, continuing and executive education, research & development, and services. The IKM focuses on ten thematic priorities.
Identity-led and value-oriented brand management (only in German)
Systematic development of communication concepts (only in German)
in German, English and French (only in German)
Analysing and understanding the perception, decisions and behaviour of customers (only in German)
Creating new formats for customer interaction (only in German)
Analysing and developing concepts for value-oriented customer relations (only in German)
Digital innovations in marketing and communication and in the digital economy, and the sustainable use of personal data (only in German)
Effective combination of online and offline media (only in German)
Effective management of sales channels, sales organisations and customer relationships (only in German)
