Some parts of this content are currently available in German only.

Courses Specialists with wide-ranging knowledge

The Institute of Communication and Marketing IKM is responsible for delivering the two majors in Communication and in Marketing for the Bachelor of Science in Business Administration. It also offers a major in Online Business and Marketing for the consecutive Master of Science in Business Administration.

Studying marketing & communication

Kommunikation im Studium: Bachelor of Science in Business Administration Major Kommunikation

Bachelor of Science in Business Administration with major in Communication

The major in Communication enables students to start their careers in corporate and marketing communication (only in German).

Marketing im Studium: Bachelor of Science in Business Administration Major Marketing

Bachelor of Science in Business Administration with major in Marketing

The major in Marketing prepares students for the challenges of modern marketing (only in german).

Marketing & Kommunikation im Studium: MSc in Business Administration, Major in Online Business & Marketing

MSc in Business Administration with major in Online Business & Marketing

The major in Online Business & Marketing imparts the skills required for planning, delivering and marketing digital business models (only in german).