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Ökonomie heisst Kommunikation

Communication and Marketing From university to communication, marketing and digital management

The Lucerne School of Business's Institute of Communication and Marketing IKM is the competence centre for integrated communications and marketing management.

Fields of activity

IKM Weiterbildung

Continuing education: making progress in work and life

The Institute of Communication and Marketing IKM currently offers 15 CAS and three MAS continuing and executive education programmes in the areas of communication, marketing, brand management, product management and sales. There is a growing demand for the institute's services in the form of bespoke in-house training courses.

Kommunikation im Studium: Bachelor of Science in Business Administration Major Kommunikation

Courses: specialists with wide-ranging knowledge

The bachelor majors in Communication and in Marketing provide future marketing and communication specialists with broad applied knowledge. When applied to the consecutive master's degree in Online Business and Marketing, this knowledge is deepened and tailored to the new circumstances of an increasingly networked market environment.

Angewandte Forschung Institut für Kommunikation und Marketing IKM Hochschule Luzern

Research: developing solutions with and for industry

Research and development at the Institute of Communication and Marketing IKM means developing innovative and scientifically proven concepts for solutions in close cooperation with companies and organisations.

w IKM Beratung und Dienstleistung Teaser 386x168

Consulting and services: for companies and associations

The Institute of Communication and Marketing IKM advises companies, organisations and communities on key aspects of communication and marketing. We combine the perspectives of business administration, communication and linguistics, consumer psychology and information economics into a holistic approach.

IKM Update

IKM Impuls

Design & Management: You have to lead design!

What does it take to develop and anchor design as a core competence in a company? Prof. Jan-Erik Baars answered this question at the last IKM Update. The participants discussed the potential of design management with us. (Only in german)

Get to know us

Portraet Institut für Kommunikation und Marketing IKM Hochschule Luzern

Portrait: the institute at a glance

The Institute of Communication and Marketing IKM is one of five institutes at the Lucerne School of Business. As a competence centre for communication and marketing, the IKM is linked conceptually, financially and in terms of staff to the Lucerne University of Applied Sciences and Arts. The IKM sees itself as an autonomous and entrepreneurially managed organisation.

The team: the driving force at the IKM

The 60 or so staff of the Institute of Communication and Marketing IKM are involved in teaching, research and consulting. They bring perspectives and methods from business administration, communication and linguistics, consumer psychology and information economics into the mix. They create knowledge and pass it on to partners and students.