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Communication and Marketing From university to communication, marketing and digital management

The Lucerne School of Business's Institute of Communication and Marketing IKM is the competence centre for integrated communications and marketing management.

Themenschwerpunkte

Marketing- und Kommunikationsfachleute diskutieren im Arbeitsalltag ueber Strategien

Thematic priorities: integrated teaching, research and consulting

The Institute of Communication and Marketing IKM focuses on ten thematic priorities highly relevant to companies and their stakeholders. The aim of the activities is to develop innovative solutions in the field of communication and marketing. Typical of the institute's work is its distinctly interdisciplinary approach and close networking with the community of practice.

Frau schaut sich bei einem Sharing-Markt eine nachhaltige und vegane Seife an

Nachhaltiges Konsumentenverhalten

Für zielführende Kommunikations- oder Marketingmassnahmen ist es zentral, die Kundschaft und ihre Beweggründe zu verstehen. Unsere Expertise im nachhaltigen Konsumentenverhalten bietet Einblicke in Wahrnehmung, Entscheidungen und Verhalten

Person sitzt vor Laptop und benuetzt generative KI Anwendung

KI in Kommunikation und Marketing

Data Analytics und Marketing-Technologienverändern das Marketing und die Kommunikation fundamental. Künstliche Intelligenz (KI) hat das Potenzial, Marketing und Kommunikation in allen Branchen fundamental zu verändern.

Fields of activity

Weiterbildungsteilnehmende diskutieren Marketing-Strategien und Kommunikationskonzepte in einer Weiterbildung.

Continuing education: making progress in work and life

The Institute of Communication and Marketing IKM currently offers 15 CAS and three MAS continuing and executive education programmes in the areas of communication, marketing, brand management, product management and sales. There is a growing demand for the institute's services in the form of bespoke in-house training courses.

Kommunikation im Studium: Bachelor of Science in Business Administration Major Kommunikation

Courses: specialists with wide-ranging knowledge

The bachelor majors in Communication and in Marketing provide future marketing and communication specialists with broad applied knowledge. When applied to the consecutive master's degree in Online Business and Marketing, this knowledge is deepened and tailored to the new circumstances of an increasingly networked market environment.

Angewandte Forschung Institut für Kommunikation und Marketing IKM Hochschule Luzern

Research: developing solutions with and for industry

Research and development at the Institute of Communication and Marketing IKM means developing innovative and scientifically proven concepts for solutions in close cooperation with companies and organisations.

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Consulting and services: for companies and associations

The Institute of Communication and Marketing IKM advises companies, organisations and communities on key aspects of communication and marketing. We combine the perspectives of business administration, communication and linguistics, consumer psychology and information economics into a holistic approach.

IKM Update

Online Events

Design & Management: You have to lead design!

What does it take to develop and anchor design as a core competence in a company? Prof. Jan-Erik Baars answered this question at the last IKM Update. The participants discussed the potential of design management with us. (Only in german)

Get to know us

Gruppenfoto aller IKM-Mitarbeitenden beim Institutstag

Portrait: the institute at a glance

The Institute of Communication and Marketing IKM is one of five institutes at the Lucerne School of Business. As a competence centre for communication and marketing, the IKM is linked conceptually, financially and in terms of staff to the Lucerne University of Applied Sciences and Arts. The IKM sees itself as an autonomous and entrepreneurially managed organisation.