Major Marketing
Companies have always satisfied relevant customer needs with attractive products and brands. Digitalisation has fundamentally changed the environment for this interaction. Customers gather information online, follow their favourite brands on social networks and shop offline and online. To manage marketing activities in a digital world, companies need specialists with expertise in products, brands, data and customer touchpoints.
The Major in Marketing combines fundamental marketing concepts with the developments and mindset of digital marketing. It offers comprehensive training in all relevant topics of the subject and shows how markets and brands function in a networked world.
Through practice-orientated training and cooperation with companies, students learn from real-life examples and issues. After completing the programme, they will be able to plan marketing projects and implement them in a targeted manner.
What does this major qualify for?
Graduates are able to develop and implement marketing strategies. They understand customer needs and the importance of the Customer Experience. They use their knowledge to help create products and services and market them via traditional and digital channels. They use automated analysis tools to evaluate market data, create a basis for decision-making and anticipate needs and trends. Their practically orientated training helps them to build customer relationships at a strategic and operational level and ensure business success. This knowledge is also an important basis for students who want to realise a business idea (e.g. in the form of a start-up).
