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Communication and Marketing Education, continuing and executive education, consulting and research

The Institute of Communication and Marketing IKM offers research, education, and continuing and executive education programmes focusing on communication and marketing management, sustainable consumer behaviour and data science.

Key thematic areas

Marketing- und Kommunikationsfachleute diskutieren im Arbeitsalltag ueber Strategien

Marketing and communication management

We are the competence centre for marketing and communication management. Our core disciplines are communication skills and management, customer relationship management, brand and product management and digital marketing.

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Sustainable consumer behaviour  

Effective communication and marketing require a deep understanding of one’s customers and their motivations. Our expertise in sustainable consumer behaviour allows us to provide insight into perception, decision-making and behaviour.

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AI in communication and marketing

Data analytics and marketing technology are fundamentally transforming marketing and communication. Artificial intelligence (AI) has the potential to change marketing and communication across industries forever. 

Fields of activity

Weiterbildungsteilnehmende diskutieren Marketing-Strategien und Kommunikationskonzepte in einer Weiterbildung.

Continuing and executive education

Target-oriented and practical: The IKM offers a wide range of continuing and executive education programmes on brand management, communication management, marketing management, digital marketing and customer relationship management.

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Degree programmes

Students build applied skills in the bachelor’s-level majors in Communication Management and Marketing that are further consolidated in the consecutive master's programme.

Angewandte Forschung Institut für Kommunikation und Marketing IKM Hochschule Luzern

Research

At the IKM, research and development means working closely with companies and organisations to develop innovative and scientifically sound solutions.

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Services and seminars

The IKM advises companies, organisations and public institutions. Blending the perspectives of business administration, communication sciences and linguistics, consumer psychology and data science, it follows a holistic approach.

IKM Events

Online Events

Find a list of past and upcoming IKM events here.

About us

Gruppenfoto aller IKM-Mitarbeitenden beim Institutstag

Get to know our team and learn more about the IKM.