Data Science
Data science uses machine learning to recognise patterns in data and to make predictions. Our specific focus is on customer behaviour, always paired with the necessary skills in domains such as consumer psychology, communication and marketing skills, and industry expertise.
Research projects at the IKM focus on topics such as customer segmentation, customer behaviour and market forecasts, and deep learning. This includes behaviour analyses using multi-modal modelling systems, replicable customer data analyses using Explainable AI, cross selling and product recommendations using recommender systems and the responsible handling of private information according to a digital ethics compass. In our education and continuing education programmes, we pass on the knowledge built through our research activities and practical experience.
Artificial intelligence
AI is capable of developing machines and applications that act autonomously and human-like. Not least thanks to the varied use of large language models (LLM), these machines can interact with humans.
In our research projects, we focus on applications designed to support people in their day-to-day lives. This includes chatbots that e.g., provide cognitive support to older people, help to streamline medical rehabilitation, facilitate the interactive design and shortening of the job application process, and support efforts to effect behavioural change.
Generative artificial intelligence
Generative artificial intelligence is a subcategory of artificial intelligence. It is used to generate content such as texts, images, videos, sound and synthetic data that match user requirements. Communication and marketing are particularly suitable for powerful AI applications.
In this field, we predominantly conduct applied research. Among other things, we use generative AI to simulate difficult conversations, distinguish between accurate and false digital information and to enhance business-related, work and learning processes. We share our applied knowledge in a range of extremely popular continuing and executive education programmes.
Improve your AI skills in communication and marketing with our practical continuing and executive education programmes.
Discover our range of continuing and executive education programmes.
