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About us The Institute of Communication and Marketing IKM

With its practical continuing and executive education programmes, innovative research and consulting in marketing, communication, consumer behaviour and data science, the IKM has been supporting businesses and specialists across industries for more than 20 years.

The Institute of Communication and Marketing IKM is the competence centre for integrated marketing and communication management. Within the HSLU, the Institute is a hub for the study and continual advancement of marketing and communication management, sustainable consumer behaviour as well as AI in communication and marketing. Within its four areas of mandated activity which are education, continuing and executive education, research and services, the IKM focuses on four areas of expertise: Communication Management, Marketing Management, Communication and Marketing Technologies (Data Science) and Business Communication. 

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The Institute of Communication and Marketing IKM

  • is responsible for the content of the Majors in Communication and in Marketing of the BSc in Business Administration and for the modules of the consecutive MSc in Business Administration – Major in Online Business and Marketing,
  • offers continuing and executive education programmes at master's and certificate level as well as seminars and specialist courses,
  • conducts applied research in communication and marketing,
  • advises companies, organisations and public authorities around communication and marketing and
  • ensures the transfer of knowledge between applied research, teaching and practice.
     

The Institute in figures

  • 66 employees
  • 4 areas of mandated activity (education, continuing and executive education, research, services)
  • more than 55,000 hours of teaching annually
  • 5,500 certificates for continuing education programmes issued since 2007
  • over CHF 3 mn turnover in research
     

Our team

Members of the IKM bring perspectives and methods from business administration, communication science and linguistics, consumer research, psychology and data science to the table.

Gruppenfoto der Mitglieder der Institutsleitung des IKM

Institute Management
(v.l.) Prof. Dr. Thomas Wozniak, Prof. Dr. Matthes Fleck, Prof. Dr. Anja Janoschka, Prof. Seraina Mohr, Vinzenz Rast, Prof. Dr. Dominik Georgi, Dr. Patricia Feubli (fehlt auf dem Foto)

Gruppenfoto der MAS-Leitung am IKM der HSLU

Heads of Continuing Education Master of Advanced Studies
(v. l.) Dr. Nadine Stutz, Prof. Seraina Mohr, Dr. André Briw und Prof. Ursula Stalder

Gruppenfoto des IKM Sekretariat

Continuing Education Secretariat
(v.l.) Fabienne Wyss, Corina Häusermann-Tränkle, Claudia Limacher, Melinda Altomare, Sonja Wüest und Rita Elmiger

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