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Gitarreneffekte

Smart-up Support for entrepreneurship and self-employment  

«Smart-up – Implementing Ideas Successfully» is an initiative by the Lucerne University of Applied Sciences and Arts. Its aim is to motivate and empower students, employees and alumni to implement their business ideas and found their own start-up company.

Thanks to our extensive network of subject specialists, we can support you on your path towards self-employment. Do you want to plan your first tour, establish a big band or market a mid-sized ensemble? Are you planning to set up a production company, a music school, or a lab for film music? No matter what your plans, Smart-up can help you do all these things providing advice and guidance.

Business Mindset Angebote mit Marc Bernegger

coach und studentin sitzen am tisch

For soloists, bands and ensembles

Roadmapping with Marc Bernegger

Marc Bernegger has worked for music labels, distribution companies and event organisers in Switzerland and abroad. He has built up the career of various artists and has supported, promoted and booked them.
Learn more: COLDKINGS Music Agency

Benefit from his experience and develop your own plan. Smart-up offers you up to four hours of free music business mindset coaching with Marc Bernegger. Sign up here!

coach und studentin von oben am tisch

Video Roadmapping mit Marc Bernegger

Smart-Up Support

Are you already halfway into realising your project and need quick and easy help to take the next steps? Are you planning your next fundraising campaign, or do you need help devising a strategy to promote your next EP or support founding an association? 
Smart-up ambassador Clemens Kuratle offers guidance towards your next steps and helps you to find a suitable coach. Smart-up has an extensive network of subject specialists who can give you up to seven hours of free advice.