Consumer Segmentation Fair Trade Tourism: Switzerland

Switzerland is one of the first markets where tourism products labelled by Fair Trade in Tourism South Africa are being sold. Goal of the study is to define consumer segmentations and derive recommendations.

Kurzinformation

Status:

Abgeschlossen

Zeitraum:

25.02.2013 - 31.05.2013

Fakten

Projektart

Forschung

Beteiligte interne Organisationen
  • CC Tourismus
Finanzierung
  • Private / Stiftungen

Links

Beteiligte Personen intern

Projektleiter/in

Publikationen

    • Weber, Fabian (2013). Fair Trade Tourism. Consumer Segmentation Fair Trade Tourism: Switzerland (Bericht).

    • Weber, Fabian (2013). Fair Trade Tourism. The Responsible Traveler: A Swiss Market Segmentation (Bericht).