Algorithmic Nudging for Sustainability in E-Commerce

This project develops an algorithmic system that prescribes the most effective type of nudge for steering individual consumers choices across the complete e-commerce value chain towards more sustainable options.

Brief information

School:

Business

Status:

Ongoing

Period:

01.01.2023 - 01.01.2025

Overview

This project develops an algorithmic system that prescribes the most effective type of nudge for steering individual consumers choices across the complete e-commerce value chain towards more sustainable options. Applied at scale, the system reduces the environmental footprint of e-commerce.

Facts

Type of project

Forschung

Internal organisations involved
  • CC Communication & Marketing Technologies
  • CC Marketing Management
  • CC Communication Management
External project partner
Funding
  • Private / Stiftungen
  • Innosuisse - HSLU als Hauptforschungspartnerin (Main Research Partner)

Persons involved: internal

Project manager
Project Co-Head
Member of project team

Persons involved: external

External Project Co-Head
  • Dorothea Schaffner
External member of project team
  • Somara Gantenbein

Publications