Werbik Alexander Reinhold HSLU W

Dr. Alexander Reinhold Werbik Alexander Reinhold Werbik

Lecturer

Werbik Alexander Reinhold HSLU W

Lucerne School of Business

Room F9 4. Stock
Zentralstrasse 9
6002 Luzern


Institute of Business and Regional Economics IBR

CC Business Development, Leadership and HR

Lecturer

+41 41 248 63 56

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Biography

Alexander Werbik is a lecturer at the Institute of Business and Regional Economics (IBR) at Lucerne University of Applied Sciences. After completing his PhD in Information Economics at Ludwig-Maximilians-University Munich, he worked at the German Academy of Engineering Sciences (acatech) starting in 2015. There, he was responsible for developing economic policy recommendations at the national and international levels. Since 2017, he has been actively engaged in entrepreneurial activities, focusing on the establishment and international expansion of IT-ventures in Berlin and Zurich. At Lucerne University of Applied Sciences, he teaches at the master's level and in continuing education programs. His primary focus lies in teaching and researching start-up entrepreneurship and exploring peripheral economic systems in the digital age. With his expertise, he explores how companies can benefit from digital innovations and how regional ecosystems can be sustainably strengthened through the use of information technology. Within international cooperation networks, he advocates for a close integration of entrepreneurship, science, and politics.

Subjects
  • CAS Entrepreneurship
  • Msc Business Innovation & Design
  • Msc Corporate Entrepreneurship
  • Msc Organizational Transformation & Change Management
  • CAS Business & Management
Teaching and research focus
  • European Innovation Ecosystems in Peripheral Regions
  • Social Entrepreneurship
  • Circular Concepts for Start-ups

Projects

Research projects

  • DISCO - Developing Innovative Sustainable Cooperation Opportunities
  • Digitale Fitnessakte

Publications and presentations

Publications and presentations - Book/catalogue

  • Werbik, Alexander & Audretsch, David (2016). Virtual Products and Physical Resources: Software Companies and Spatial Agglomeration. Cham: Springer.
  • Picot, A. & Werbik, Alexander Reinhold (2015). The Internationalization of German Software-based Companies Sustainable Growth Strategies for Small and Medium-sized Companies. Cham: Springer.

Publications and presentations - Article, review; peer reviewed

  • Werbik, Alexander Reinhold (01.10.2024). Coming Home in the Age of Industry 4.0? The Effects of Offshoring and Backshoring on Manufacturing Companies’ Success. SCI 2024,

Publications and presentations - Chapter/legal commentary/lexicon article

  • Werbik, Alexander Reinhold (2024). Nachhaltiges Service Management und zirkuläre Ansätze im Supply Chain Management am Beispiel der Textilindustrie. In Manfred Bruhn und Prof. Dr. Karsten Hadwich (Hrsg.), Sustainable Service Management Wiesbaden: Springer.

Publications and presentations - Presentation (conference/report/lectures)

  • Werbik, Alexander Reinhold; Zeier, René; Oehri, Isabelle & Op de Beeck, Sebastian (28.06.2024). Networks as a Key Enabler: Insights and Recommendations on how to thrive Regional Entrepreneurial Ecosystems. Genève & Fribourg Entrepreneurship Forum, Genève & Fribourg.
  • Kaudela-Baum, Stephanie; Oehri, Isabelle; Werbik, Alexander Reinhold & Windler, Katharina (17.09.2023). Why Create Eco-Innovation? – An Exploration of Ecopreneurial Motives and Actions. CINet Conference 2023, Linz.
  • Hörndlein, Christian & Werbik, Alexander Reinhold (04.08.2023). Fitting the Cliché: Country Images and International Expansion. 2023 AMA Summer Academic Conference, San Francisco.
  • Werbik, Alexander Reinhold (21.11.2019). Venture Capital: A door opener for international markets? Entwicklung zur nächsten Generation Hidden Champions, München, Deutschland.
  • Werbik, Alexander Reinhold (25.07.2018). No One Left Behind: Economic Opportunity and Society. American Council on Germany, 40th Conference, Berlin, Deutschland.
  • Werbik, Alexander Reinhold (16.10.2016). Innovations and Cooperation between Germany & Brazil. Deutsch-Brasilianische Wirtschaftstage, Weimar, Deutschland.
  • Werbik, Alexander Reinhold (13.10.2016). An international benchmark of Industrie 4.0. Future Industry Innovation Forum, Ulsan, Korea.
  • Werbik, Alexander Reinhold (11.10.2016). Collaboration in Industrie 4.0: On the way to a connected world. German-Korean Forum on Industrie 4.0, Seoul, Korea.
  • Werbik, Alexander Reinhold (05.01.2016). Chinese-German pathways into smart manufacturing. 1st Summit on digital transformation of manufacturing industries., Shanghai, China.
  • Werbik, Alexander Reinhold (11.11.2013). Breaking the wall of welfare dependency. Falling Walls Lab Conference, Berlin, Deutschland.

Achievements - Commissions, memberships and external activities

  • Werbik, Alexander Reinhold. Guest Editor. (01.02.2014). SCI Special Issue on Industry 4.0.