The 23rd interdisciplinary conference of the EUCO research network will take place in Lucerne in 2023. The theme this year is “Next Generation Communication: Communication in a Changing World.” The symposium aims to bring together researchers and practitioners from different disciplines and foster a lively exchange of ideas. The contributions can be made either in German or English. Please follow the link for the Call for Papers.
Since 2001, the EUCO research network has organized an annual international and interdisciplinary conference in the second half of the year at alternating universities in Europe, with different host institutions, on various key topics in advertising and business communication. The conference proceedings are published in the eponymous publication series of the network “European Cultures in Business Communication” (Springer VS). For more information on the EUCO research network, please visit: www.wirtschaftskommunikation.net
The EUCO 2023 is organised by the Institute for Communication and Marketing IKM. We deal with current topics in the field of marketing, communication and digital management. In education and further training, we rely on the latest findings from science and discuss current challenges from everyday business life. Practical relevance and interdisciplinarity are our priorities. The IKM designs and implements applied research and development projects in close cooperation with practice partners who benefit directly from the knowledge gained.
