The focus is on the role of innovation actors and in particular leaders and their ability to develop visionary strategies, promote creative processes and inspire teams in dynamic, often uncertain environments.
- This interdisciplinary field combines elements from innovation management, work and organizational psychology and strategic leadership. Central dimensions are:
- Cultural transformation: how do managers create an innovation-friendly corporate culture?
- Strategic vision: How are long-term innovations linked to clear goals and competitive strategies?
- Promoting creativity: Which methods and approaches support the development of creative potential in teams?
- Change management: How can resistance be overcome and innovations sustainably anchored in organizations?
- Technology and digitalization: What role do digital tools and technologies play in the management of innovation processes?
The research aims to provide practical findings to support organizations in actively shaping change and remaining competitive in an increasingly complex world. At the same time, it provides a scientific basis for the further development of leadership styles and organizational models that meet the requirements of the innovation economy.
