Master Service Design

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About the Programme

Services are central to the human experience in everyday life. Services enable people to trust and interact with government, businesses, and society. Many accompany us over the long term, others are accessed periodically. They all operate across multiple touch points, from the digital to physical, people to places.
We aim to design services that enable people and organisations to achieve their goals. Service Design goes beyond customer experience by also being a catalyst for the backstage change and transformation that must happen for organisations to deliver services across multiple channels through new values, policies and processes, technologies or ways to organise them all.

Our Offer

We offer ambitious designers an intense full or part-time study program to build their transformative design practice with our community and business partners. Our approach allows people to flourish and services to perform from start to finish.

Our Challenges

We ask questions, engage stakeholders, experiment, prototype solutions.
How might we...

foster curiosity and experimentation?
envision future services and organisations?
apply concepts of inclusivity, caring, ethics, trust, and sustainability?
shape a culture of participation?
address crises, take risks, deliver impact?

What you can expect

Innovative design degree program in a multidisciplinary environment.
Exploratory and research-driven - dedicated to excellence in design.
Solving wicked problems: exploring difficult challenges to create new business opportunities.
Low student-to-teacher ratio of 1:7.
Outstanding workshops - translating concepts into prototypes.

Specifics for the Master Service Design

First Swiss Master's program in Service Design offering an international network of renowned instructors, professionals, and researchers dedicated to cutting-edge design research and best practices.
Insights to implementation: We support both public and private organisations in becoming more inclusive, ethical, sustainable, and caring. The program uniquely focuses on public services combined with public sector innovation, policy, and business modelling.
Creative intelligence: Building processes for people to flourish. Services designed to be performed from start to finish.
Framing systemic issues: Leveraging potential futures for impact and engagement.

Expertise

Our lecturers support students in the following areas:

Human-Centered Design
Design in Government
(Public) Design Management
User Experience & Human Interaction
User Research
Participatory Design & Co-Creation
Business Modeling
Public Services
Commercial Services
Strategic Design and Innovation

Language of Studies

MA programs in Design, Digital Ideation, Service Design and Eco-Social Design are taught in English.

Fields of activity

Service Design graduates can identify and realize new service opportunities across government, industry, civil society, and business. They excel in facilitating and leading the complex development of innovative services that enhance well-being and promote sustainability. By linking services with strategic and policy objectives, they employ qualitative methods to gain deep insights into the needs of people, organizations, and systems. Primarily engaging with non-designers from various fields, they are skilled in transdisciplinary collaboration, emphasizing co-design and co-creation.

Registration

The application deadline is March. Late admission is open for exceptional candidates until mid-June.

Contact

Jan-Christoph Zoels – Head, MA Design programs, jan-christoph.zoels@hslu.ch
Andy Polaine – Co-Lead, MA Service Design, andrew.polaine@hslu.ch
Daniele Catalanotto – Co-Lead, MA Service Design, daniele.catalanotto@hslu.ch