Overview
Flawed credibility assessments of another company can lead to bad investments, production delays, reputational damage and, in the worst case, conflicts with the law. Reputational damage can also occur without bad investments or production delays if companies repeatedly fail to keep their promises to customers and stakeholders regarding product specifications, brand values or corporate vision. Preventing reputational damage is important for any company. For companies in the domains of sustainable finance and credence goods or companies using celebrity endorsement as a key marketing measure reputation protection is paramount. Credibility can be measured with different linguistic markers in written corporate communication.
