Biography
„Anyone who does not believe in miracles is not a realist.“
(Niels Bohr, Nobel Prize - winning physicist)
“It's never easy to go from mass Artificial Ignorance (AI) to true Artificial Intelligence (AI).”
(Ingo Gächter)
RESEARCH FOCUS
- Framing AI Products and Services
- Customer Data Analytics and Data Strategy
- Communication Strategy and Management
- Sustainability, UN SDGs, Data Integrity
- Search Engine Optimization (SEO) and Advertising (SEA), Digital Marketing
EDUCATION
2011 Doctor degree in International Social & Busines Administration, University of Innsbruck & Vienna
2001 Master of Arts in Mass Communications, University of New Orleans, USA
FURTHER EDUCATION
2022 MIT (Massachusetts Institute of Technology):
Designing and Building AI Products and Services
https://certificates.emeritus.org/3e201416-2023-49b3-9de4-7adbede0597d#gs.vqmwzv
2020 Certificate for University Didactics / Higher Education
2016 Meta Analysis in R, ETH Zurich
2015 Predictive Analytics Applied, Columbia University, USA
2014 Google Analytics & Google Business Tools, Certified Trainer, Google Zurich
WORK EXPERIENCE
Since 2019: Researcher & Lecturer at Lucerne University of Applied Sciences and Arts, Business Department, IKM (Institute for Communication and Marketing)
2017 - 2019 Senior Key Account & Business Development Manager, INTERNATIONAL SOS, Zurich
2011 - 2016 GOOGLE Partner & Head of Online Marketing, snowflake.ch , Zurich
2008 - 2010 Head of Marketing-Innovation | omicronenergy.com , Austria
2006 - 2008, Lecturer, Foreign Expert & Media Project Director, Communications University of China) and University of International Business and Economics, Beijing
1999 - 2006 Journalist & IT / Analytics Consultant, Austrian Broadcasting Corporation ABC ( ORF.at ), Antenne, Radio TV AG, Austria & Liechtenstein
1997 - 1998 Internship & International Business Diploma, European Commission, Brussels
PART TIME & HONORARY WORK
2019 - TODAY, Academic Board Member, @Davos Digital Forum:
https://davosdigitalforum.ch/portfolio/dr-gaechter-ingo/
https://davosdigitalforum.ch/academic-track/
2002 – 2017, Freelance Consulting – Business Analytics & Digital Strategy, Switzerland, Europe & China
2002 - 2017, Lecturer at several universities and academies in Europe, Asia and Switzerland: Google Zurich & Digicomp Academy, University of Innsbruck, University of Applied Sciences Vorarlberg, Hochschule für Gestaltung St. Gallen, u.a.
2014 - TODAY, Board Member, Business Ethics - LADANYI.ch
Module Supervisor
- Digital Marketing and Artificial Intelligence (Master of Science in Business Administration, Major Online Business and Marketing)
- Customer Data Analytics (Master of Applied Information and Data Science)
