Reh Christina Antonie HSLU W

Christina Antonie Reh Christina Antonie Reh

Lecturer

Reh Christina Antonie HSLU W

Lucerne School of Business

Room IKM, 2. Stock
Zentralstrasse 9
6002 Luzern


Institute of Communication and Marketing IKM

CC Marketing Management

Lecturer

+41 41 228 41 89

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Biography

Forschungsschwerpunkte

  • Digital Marketing Effectiveness
  • Long-Term Brand Building and Marketing Effectiveness
  • Sustainable Consumer Behaviour
  • Consumer Acceptance of Novel Foods
  • Smart Health


Berufliche Tätigkeiten

  • seit 2023 Post-Doc an der HSLU
  • 2021-heute: Co-Founder, baybies GmbH & Aiko Pet Foods GmbH
  • 2019-2023: Doktorandin & wissenschaftliche Mitarbeiterin, WHU - Otto Beisheim School of Management, Koblenz
  • 2016-2021: Product & Digital Marketing, Data Science LOréal Deutschland GmbH
  • 2016: Data Analytics, LOréal USA, NYC
  • 2014-2016: Investment Management & Business Development, SevenVentures, NuComGroup (ehemals SevenCommerce)
  • 2012-2014: Content & Community Management, Stylight GmbH


Ausbildung

  • 2024 (tbc): Promotion Dr. rer. pol., WHU - Otto Beisheim School of Management, Lehrstuhl für Digitales Marketing (Prof. Schlereth)
  • 2014-2016: M. Sc. Betriebswirtschaftslehre, Ludwig-Maximilians Universität München, Institut für E-Commerce und Digitale Märkte (Prof. Spann)
  • 2015: Auslandsaufenthalt Columbia University, NYC
  • 2010-2013: B. Sc. Betriebswirtschaftslehre, Ludwig-Maximilians Universität München, Major: Strategy & Marketing (Prof. Meyer), Minor: Konsumenten- & Werbepsychologie

 

Publications and presentations

    • Reh, Christina Antonie & Martin, Beatrice (25.10.2023). Drivers of Sustainable Consumption - Life Satisfaction and the Concreteness of Sustainable Product Attributes in Advertising. Marketing Review St. Gallen, 2023(06), 60-69.

    • Bill, Sofia; Chirilov, Alexandra; Fichtner, Konstanze; George, Sebastian; James, Alaric; Liakhovitski, Dimitri; Lundberg, Charlotta; Schlereth, Christian; Surma, Andrzej; Weber, Manuel & Reh, Christina Antonie (2023). Unlocking the Full Value of Media:Long-term Media Measurement Modeling Approaches (Bericht). Meta,

    • Reh, Christina Antonie & Schlereth, Christian (23.05.2023). Building Effective Sustainability Messages in Advertising. European Marketing Academy Conference - EMAC, Odense, Denmark.

    • Reh, Christina Antonie & Schlereth, Christian (22.05.2023). Can You Incentivize Channel Migration? The Effectiveness of Online-Only Coupons on Online and Offline Sales. European Marketing Academy Conference - EMAC, Odense, Denmark.

    • Reh, Christina Antonie & Schlereth, Christian (24.05.2022). Long-term Ad Effectiveness: Dual Contribution of Ads on Sales and Brand Equity. European Marketing Academy Conference EMAC, Budapest, Hungary.

    • Reh, Christina Antonie & Schlereth, Christian (03.06.2021). Towards A Full Effects Marketing Mix Model: Dual Contribution of Advertising on Long-term Brand Equity and Sales. ISMS Marketing Science Conference, New York, USA (Online).

    • Reh, Christina Antonie & Schlereth, Christian (25.05.2021). Effectiveness of Online-only Coupons on Online and Offline Channels, Track: Retailing & Omni-Channel Management. European Marketing AcademyConference EMAC, Madrid, Spain (Online).

Publications and presentations - Article, review; peer reviewed

  • Reh, Christina Antonie & Martin, Beatrice (25.10.2023). Drivers of Sustainable Consumption - Life Satisfaction and the Concreteness of Sustainable Product Attributes in Advertising. Marketing Review St. Gallen, 2023(06), 60-69.

Publications and presentations - Report/working paper

  • Bill, Sofia; Chirilov, Alexandra; Fichtner, Konstanze; George, Sebastian; James, Alaric; Liakhovitski, Dimitri; Lundberg, Charlotta; Schlereth, Christian; Surma, Andrzej; Weber, Manuel & Reh, Christina Antonie (2023). Unlocking the Full Value of Media:Long-term Media Measurement Modeling Approaches (Bericht). Meta,

Publications and presentations - Presentation (conference/report/lectures)

  • Reh, Christina Antonie & Schlereth, Christian (23.05.2023). Building Effective Sustainability Messages in Advertising. European Marketing Academy Conference - EMAC, Odense, Denmark.
  • Reh, Christina Antonie & Schlereth, Christian (22.05.2023). Can You Incentivize Channel Migration? The Effectiveness of Online-Only Coupons on Online and Offline Sales. European Marketing Academy Conference - EMAC, Odense, Denmark.
  • Reh, Christina Antonie & Schlereth, Christian (24.05.2022). Long-term Ad Effectiveness: Dual Contribution of Ads on Sales and Brand Equity. European Marketing Academy Conference EMAC, Budapest, Hungary.
  • Reh, Christina Antonie & Schlereth, Christian (03.06.2021). Towards A Full Effects Marketing Mix Model: Dual Contribution of Advertising on Long-term Brand Equity and Sales. ISMS Marketing Science Conference, New York, USA (Online).
  • Reh, Christina Antonie & Schlereth, Christian (25.05.2021). Effectiveness of Online-only Coupons on Online and Offline Channels, Track: Retailing & Omni-Channel Management. European Marketing AcademyConference EMAC, Madrid, Spain (Online).

Achievements - Awards and honours

  • Reh, Christina Antonie (24.05.2024). MassChallenge Switzerland Finalist für Aiko Pet Foods GmbH.
  • Reh, Christina Antonie; Martin, Béatrice & Schlereth, Christian (06.02.2023). Amazon Research Awards (ARA) für The research team received the ARA in the category "Breakthroughs in online advertising“. The award, which comes with $20,000 in research funds and an $8,000 credit to Amazon Web Services, supports the execution of the team’s research proposal “The power of the climate pledge friendly badge: Quantifying the effectiveness of sustainability endorsements in advertising".