Para Anna HSLU W

Dr. Anna Para Anna Para

Lecturer

Para Anna HSLU W

Lucerne School of Business

Room R109
Rösslimatte 48
6002 Luzern


Institute of Tourism and Mobility ITM

CC Tourism

Lecturer

+41 41 228 41 57

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Biography

Education 

2022 - 2024  CAS Hochschuldidaktik, The Centre for Learning, Teaching and Research ZLLF, Lucerne University of Applied Sciences and Arts

2012 – 2019 SGH Warsaw School of Economics, Warsaw, PL – PhD in Management

2011 – 2013 SGH Warsaw School of Economics, Warsaw, PL – Master studies in Management

2010 – 2011 Johannes Gutenberg Universität Mainz, DE – Erasmus (Economics) 

2006 – 2011 SGH Warsaw School of Economics, Warsaw , PL – Bachelor and Master studies in International Economics

 

Professional life 

From September 2024 Lecturer,  Lucerne University of Applied Sciences and Arts 

2021 – 2024 Senior Research Associate,   Lucerne University of Applied Sciences and Arts 

2019 – 2021 Assistant Professor, SGH Warsaw School of Economics, Warsaw, PL

2017 – 2019 Market Research Analyst, Kross S.A., Warsaw, PL 

2012 – 2016  Export Analyst, Sotres sp. z o.o., Warsaw, PL

2011 – 2012 Assistant Intern at Development Department, Louvre Hotels Group, Warsaw, PL

Subjects
  • Digital Tourism
  • Tourism Marketing in a Digital Age
  • Event Management
  • Applied Research Project
Professional competencies
  • Digitalization in Tourism
  • Strategic Management and Marketing
  • Betreuung Bachelor, Master und Seminararbeiten
  • Online Marketing in Tourism (esp. Social Media and Mobile Tourism)
  • International Management

Projects

Service projects

  • Kooperative Aktualisierung von Points of Interests für den Tourismus

Research projects

  • Nationale Dateninfrastruktur für den Tourismus (NaDIT)
  • Nationale Dateninfrastruktur für den Tourismus (NaDIT)
  • Data Content Hub - Begleitgruppe
  • VR in Sport
  • Virtual influencers in tourism
  • Micromate - chatbots as learning support

Publications and presentations

Publications and presentations - Article, review; peer reviewed

  • Kachniewska, Magdalena & Para, Anna (05.07.2023). Feminine vs. Masculine: Expectations of Leadership Styles in Hotels during the COVID-19 Pandemic. Sustainability, 2023(15, 1060), 1-24. doi: https://doi.org/10.3390/ su151310602
  • Para, Anna & Ohnmacht, Timo (11.05.2023). From Over-Tourism to Zero Tourism: Opportunities for a New Beginning? Sustainability, 15(10), 1-2.

Publications and presentations - Article, review; not peer reviewed

  • Heilingloh, Josephine & Para, Anna (28.08.2024). Immersive Technologien im marketing. Organisator: das Magazin für KMU, 60-63.

Publications and presentations - Chapter/legal commentary/lexicon article

  • Para, Anna; Stuber-Berries, Nicole & Wyss, Lucienne (2023). Bedeutung des Metaverse für den Tourismus - Chancen und Herausforderungen. Alpiner Tourismus in disruptiven Zeiten. Schweizer Jahrnuch für Tourismus 2022/2023 (S. 229-248). Berlin: Erich Schmidt Verlag.
  • Para, Anna & Stuber-Berries, Nicole (2023). Understanding the metaverse and its potential for events. Virtual Events Management. Theory and Methods for Event Management and Tourism (S. 138-154). Oxford: Goodfellow Publishers Limited.
  • Para, Anna (2021). The Role of Managerial Competencies in Foreign Direct Investments. 21st International Joint Conference Central and Eastern Europe in Changing Business Environment: Proceedings (S. 183-190). Bratislava (Slovakia): Vydavateľstvo EKONÓM, University of Economics in Bratislava.
  • Kachniewska, Magdalena & Para, Anna (2017). Hospitality employers' expectations towards the higher education system in Poland. Handbook of Teaching and Learning in Tourism (S. 17-30). Cheltenham (UK): Edward Elgar Publishing.
  • Kachniewska, Magdalena & Para, Anna (2014). Determinants of Convention & Conference Site Selection: the Polish Events Planners' Perspective. New Trends in Tourism Research - a Polish Perspevtive (S. 150-162). Leira (Portugal): GITUR - Tourism Research Group of Polytechnic Institute of Leira.

Publications and presentations - Report/working paper

  • Para, Anna & Schär, Zeliya (2024). Wegleitung zur Optimierung der Aktualisierung von POI: Pilot-Projekt des Destination Lab (Bericht).

Publications and presentations - Other publication formats

  • Hellingloh , Josephine & Para, Anna (01.04.2024). Immersive Customer Experience Immersive Technologien, ihre Anwendungen und Potentiale mit Beispielen aus der Sportindustrie.
  • Basel, Jörn & Para, Anna (22.02.2024). Micromate – Lernförderung durch einen digitalen Lernassistenten - Ergebnisse für Industrie Partners.

Publications and presentations - Presentation (conference/report/lectures)

  • Hilgers, Constanze & Para, Anna (11.06.2024). Social Media Outlook 2024: KI-Influencer - Neue Stars im Netz. DZT Knowledge Days, Esslingen (Deutschland).
  • Geyer, Carolin; Wyss, Melanie; Müller, Meike & Para, Anna (05.06.2024). The rise of virtual influencers in marketing: investigating the potential of virtual influencers in tourism marketing. Advances in Destination Management Forum - ADM 2024, Lucerne.
  • Basel, Jörn; Para, Anna & Schäfer, Wolfgang (14.06.2023). Trust in a smart chatbot assistant – Insights from a practitioner-oriented research project. 12th workshop on Trust within and between organizations (FINT), Helsinki.
  • Para, Anna (24.02.2023). How to categorize data in Swiss Tourism and How to Create an Overview. Resilient Tourism - Flagship Annual Conference, Lausanne.
  • Para, Anna (19.10.2022). Tourism data landscape and inventories. International Federation for IT and Travel & Tourism Talk (IFITT Talk), Tshwane University of Technology, South Africa (online).
  • Para, Anna (26.08.2022). Tourism data lanscapes and inventories – comparison of approaches in selected countries. International Conference on Tourism and Business ICTB 2022, Luzern.
  • Para, Anna (27.09.2021). Promoting Poland as an attractive tourist destination. The 1st Polish economic forum in Switzerland, Bern.

Achievements

    • Para, Anna. Gutachter / Member of Advisory Board. Gutachter / Member of Academic Board. Journal: Women & Business.

Achievements - Other achievements

  • Para, Anna. Gutachter / Member of Advisory Board. Gutachter / Member of Academic Board. Journal: Women & Business.