Lucerne University of Applied Sciences and Arts launches bachelor’s programme in Immersive Technologies

The Lucerne University of Applied Sciences and Arts (HSLU) will soon be training young specialists who can effortlessly merge virtual and real worlds: In its session of 29 September 2023, the Intercantonal Council authorised the introduction of the Bachelor of Science in Immersive Technologies. The new programme will start on the Zug - Rotkreuz Campus in autumn 2024. The aim of this English-taught programme is to train specialists in the fields of augmented and virtual reality, serious games and immersive media production. What makes these technologies “immersive” is that they allow users to immerse themselves in a virtual or fictional world, causing the physical world to merge with a digitally enhanced or simulated reality. Graduates from the programme can design and develop immersive solutions, products and services for a wide range of industry sectors. Professional fields include corporate R&D departments, educational institutions, research labs and creative agencies. 

Unique programme in Switzerland

The new degree programme will complement existing offers and enhance Central Switzerland’s university landscape. It is the first of its kind in the country, despite specialists in the field being highly sought-after: “Merging reality and virtuality bears great potential for companies,” says Head of Programme Prof Nathaly Tschanz. “Potential use cases are becoming more multi-faceted by the day.” For instance, augmented and virtual reality can be used to simulate production processes and produce cost-effective prototypes. Surgeons can rehearse operations to improve their skills, urban planners enhance their decision-making process with three-dimensional visualisations. “Serious games” are on the rise, too: often used in serious contexts, they can add a playful note to the treatment of anxiety disorders or to post-stroke rehabilitation. 

Study programme for creative tech buffs

The programme’s target group are creative people with a knack for technology who are equally interested in Information technology and creative visual solutions. “Immersive technologies are user-centred: they resonate with those wishing to occupy the intersection of human and machine,” Tschanz adds. The degree programme is practical and project-oriented in its design, following the principle of “learning by doing”. The programme content focuses on augmented, virtual and mixed reality, game design and development, and 3D modelling. But students also develop a foundational understanding of adjacent thematic fields including human-computer interaction, immersive storytelling and agile project management. Cooperation with international companies and partner universities also plays a key role in the curriculum. This allows students to gain international experience early on and to develop intercultural skills in the process. The course being taught in English is another significant contributing factor.