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Tourism management and survey instruments Software solution for the successful management of destinations and tourism companies

In the digital age, intelligent software solutions help to improve the management of destinations and tourism companies such as mountain railroads, museums and other attractions. The Institute of Tourism and Mobility ITM offers the right instruments for the Swiss tourism industry, as an exclusive partner of Manova GmbH.

Wasserturm

BrandMARK

For destinations and mountain railroads that want to gain insight into the perception and position of their own brand. (only in German)

Webmark Beherbergungsstatistik

Webmark Beherbergungsstatistik

For accommodation statistics at destination level and comparisons of overnight stays, arrivals and occupancy with direct competitors - not only from Switzerland, but also from Austria, Germany and Northern Italy. (only in German)

Overview

In times of digitalization, the tourism industry has a large amount of data at its disposal.  For better management intelligent software solutions are needed to make optimal use of the potential of this data. With WEBMARK, a flexible, adaptable online platform from Manova, collected data from business administration, market research and marketing are linked and evaluated.

Management Tools

Destinationen

WEBMARK Destinationen

For destinations that want to correctly interpret guest surveys and their satisfaction and incorporate the results into both product and strategy development.

Gondel

SAMON

For mountain railroad operators who want to get to know the guests of their own ski area and derive targeted management strategies from this.

Museum

WEBMARK Attraktionen

For museums and other attractions, such as zoos, who want to customize their exhibitions to the needs of visitors and conduct customer-oriented marketing.