That’s exactly what our MSc in Business Psychology offers you. You have the opportunity to deepen your expertise and specialize in either Occupational and Organizational Psychology or Market and Consumer Psychology. The optional Minor in Data Science expands your skills profile.
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Please be aware that the registration process language varies depending on the language of instruction.
Outstanding reasons to enrol for our Master in Business Psychology
✔ Occupational and Organisational Psychology: In-depth knowledge of human psychology and organisational dynamics to support change and promote psychological well-being.
✔ Market and Consumer Psychology: Analysis and design of customer behaviour using modern UX techniques and sustainable practices.
✔ Business and Management: Awareness of digital markets, data collection, corporate strategies, employer branding, and AI applications.
✔ Data Science: Comprehensive skills in handling big data with the option to earn a minor in Data Science.
✔ Practical Experience: Direct application of theoretical knowledge in the workplace through an integrated internship.
✔ Specialist title ‘psychologist’: After completing your Master's degree, you can officially call yourself a ‘psychologist’. This opens up a wide range of exciting career opportunities.
✔ Strong and broad network at HSLU: Benefit from the transfer of knowledge between science and business.
✔ Career Opportunities: Forward-looking, practical training for the challenges of the modern job market.
✔ Central location: In the heart of Switzerland with international flair and an international campus atmosphere.
Competences that you acquire and develop with us
Students acquire interdisciplinary skills to work successfully at the interface between psychology and business. The practice-oriented degree programme at the Lucerne School of Business prepares students for specific professional fields through applied research and practical teaching methods.
