Biography
Ingo Gächter is a communication and data scientist passionate about helping people, startups, and organizations flourish. His research explores sustainable Artificial Intelligence (AI) in personal finance, digital well-being, spirituality, and the future of media. A former Google Partner in Zurich and early online journalist for ABC’s first digital news platforms, he is a trusted advisor to global brands. Ingo has conducted research and taught at universities across Asia, Europe, and the USA. Today, he explores the potential of Artificial Intelligence to create value for humans and society at Lucerne University of Applied Sciences and Arts.
„Anyone who does not believe in miracles is not a realist.“
(Niels Bohr, Nobel Prize - winning physicist)
“It's never easy to go from mass Artificial Ignorance (AI) to true Artificial Intelligence (AI).”
(Ingo Gächter)
RESEARCH FOCUS
Framing AI Products and Services
Sustainable AI Strategy and Business Models
Customer Data Analytics and Data Strategy
Communication Strategy and Management
Sustainability, UN SDGs, Data Integrity
Search Engine Optimization (SEO) and Advertising (SEA), Digital Marketing
The Future of Journalism and the Media
EDUCATION
2011 Doctor degree in International Social & Busines Administration, University of Innsbruck & Vienna
2001 Master of Arts in Mass Communications, University of New Orleans, USA
FURTHER EDUCATION
2022 MIT (Massachusetts Institute of Technology):
Designing and Building AI Products and Services
https://certificates.emeritus.org/3e201416-2023-49b3-9de4-7adbede0597d#gs.vqmwzv
2020 Certificate for University Didactics / Higher Education
2016 Meta Analysis in R, ETH Zurich
2015 Predictive Analytics Applied, Columbia University, USA
2014 Google Analytics & Google Business Tools, Certified Trainer, Google Zurich
WORK EXPERIENCE
Since 2019: Researcher & Lecturer at Lucerne University of Applied Sciences and Arts, Business Department, IKM (Institute for Communication and Marketing)
2017 - 2019 Senior Key Account & Business Development Manager, INTERNATIONAL SOS, Zurich
2011 - 2016 GOOGLE Partner & Head of Online Marketing, snowflake.ch , Zurich
2008 - 2010 Head of Marketing-Innovation | omicronenergy.com , Austria
2006 - 2008, Lecturer, Foreign Expert & Media Project Director, Communications University of China) and University of International Business and Economics, Beijing
1999 - 2006 Journalist & IT / Analytics Consultant, Austrian Broadcasting Corporation ABC ( ORF.at ), Antenne, Radio TV AG, Austria & Liechtenstein
1997 - 1998 Internship & International Business Diploma, European Commission, Brussels
PART TIME & HONORARY WORK
2019 - TODAY, Academic Board Member, @Davos Digital Forum:
https://davosdigitalforum.ch/portfolio/dr-gaechter-ingo/
https://davosdigitalforum.ch/academic-track/
2002 – 2017, Freelance Consulting – Business Analytics & Digital Strategy, Switzerland, Europe & China
2002 - 2017, Lecturer at several universities and academies in Europe, Asia and Switzerland: Google Zurich & Digicomp Academy, University of Innsbruck, University of Applied Sciences Vorarlberg, Hochschule für Gestaltung St. Gallen, u.a.
2014 - TODAY, Board Member, Business Ethics - LADANYI.ch
Module Supervisor
- Digital Marketing and Artificial Intelligence (Master of Science in Business Administration, Major Online Business and Marketing)
- Customer Data Analytics (Master of Applied Information and Data Science)
