People often know what does them good but do not always follow their precepts. Especially in everyday life, they remain creatures of habit. When they rush through the supermarket, tired and stressed, they ignore healthy alternatives and become distracted from their best intentions by the sheer variety of products.
“KleWi” is designed to provide a small wink, a helping nudge, in order to promote shopping awareness. The shopping trolley is altered in such a way that it creates a health-promoting decision environment. This helps, in an unconventional way, to boost conscious shopping.
