Recomender System for Data-Driven Leads for Cross Selling in Banking

Development of a recommender system for generating leads for cross selling of banking products. The goal is that leads are generated in a data driven way using machine learning techniques.

Brief information

School:

Business

Status:

Completed

Period:

01.07.2018 - 31.03.2019

Overview

Development of a recommender system for generating leads for cross selling of banking products. The goal is that leads are generated in a data driven way using machine learning techniques.

Facts

Type of project

Forschung

Internal organisations involved
  • Institute of Financial Services Zug IFZ
Funding
  • Private / Stiftungen

Persons involved: internal

Project manager
Member of project team
  • Jakob Dambon